Monday, June 29, 2009

Nuts about LaGuardia: Southwest makes a note

Fare's Fair: We want to give a nod of the keyboard to Nuts About Southwest, the Southwest Airlines blog. They picked up Airfield's post about the discounter's entry into the New York City market with its eight daily flights at LaGuardia. Since we were less than over-enthusiastic about this development, we're flattered.
But we have to repeat our restraint: these flights aren't shuttles, as some have called them, and they're not a major threat to incumbents.
They're ways for Southwest to fill out its system. Remember, five of the flights are to Chicago's Midway and three are to Baltimore. Midway and BWI are two of the carrier's major connecting points, and as much fun as flying is on the LUV line, getting to spots in Florida or the Midwest through a one-stop or a connection is hardly a deep competitive challenge. If Southwest had wanted to challenge others, it would have set flights between LaGuardia and Florida and cities in the (lower-case) southwest. Still...

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